julieatty

MANIFEST

Manifest urban arts festival celebrates the work and creativity of Columbia students. Each year it attracts an audience of students, faculty, staff, parents, friends, alumni, patrons, donors, industry professionals, neighborhood residents, and the Chicago arts community. The festival is free and open to the public and features music, exhibitions, screenings, presentations, and performances. After recognizing the moving trend to new media, Manifest 2010 allocated the majority of its advertising budget to the Online Student Communications Department. The 2010 campaign included an online schedule builder, student profiles section, sponsored etsy shop section, sponsored student band competition, online student music player, hack your t-shirt contest, and pop-up manifest promotion. I worked with Matthew Green, the Director of Online Student Communications and the rest of the Student Communications office to bring these ideas to life as a liaison between all working Manifest Communication Committees.

I coordinated all online social media efforts associated with Manifest, provided copy writing and presentation support, organized Manifest related presentations, and recruited/involved Columbia’s constituencies in the Manifest page and in promoting its adoption.

In the end, the colum.edu/Manifest website traffic increased 300% from the previous year, the Manifest page rank jumped from “unsearchable” to number six on Google search, and Manifest’s day-of attendance reached its highest since its inception in 2001. Want more? Check out the Manifest Campaign Overview. 

HACK YOUR T-SHIRT

Each year Columbia College Chicago offers free Manifest t-shirts to current students. The t-shirts act as a yearly collectable and promotional tool. Manifest 2010’s theme was “make it.” In this spirit, the Office of Student Life wanted students to personalize their 2010 Manifest tee, and “make it” their own. I worked with Matthew Green and the Office of Student Communications on bringing the idea to life. Niles Howard, Rose Licavoli, Rachel Morris and I created a stop-motion video that was housed on the colum.edu/manifest website. I produced website copy, coordinated physical displays in high traffic areas throughout campus, and worked with Manifest committees to organize the day-of ceremony. 

In the end, the promotion drew over 15 submissions, the kick-off rally was filled to capacity, and the promotion went off without a hitch.

THE LOOP

The Loop is Columbia College Chicago’s online student community. It’s “a virtual student center” that outlines Columbia’s innovative approach to community building focused on an online presence where students can interact with one another and the college. As a Student Coordinator with Columbia’s Office of Student Communications, I worked with journalism, audio, video, and graphic design students to create instructional videos, online articles, and student interviews.

In the end, Columbia College’s Office of Student Communications won a NASPA award in 2009 for its innovation and achievement in the field of Student Affairs. 2009 was the most competitive year in the history of the awards. NASPA is foremost association for student affairs professionals in higher education. 

EXPOSE YOURSELF

Expose Yourself (colum.edu/ExposeYourself) was Columbia College Chicago’s first online talent competition. Funded by Columbia’s Office of Admissions, the competition was meant to identify Columbia College Chicago student’s work online and foster community within already existing social networks. As a Social Media Intern in Columbia’s Office of Student Communications, I worked with Matthew Green, the Director of Online Student Communications in coordinating the social media campaign, managed contest development and promotion, assisted in presentation support, created an online marketing guide, managed contestant communications, and the award ceremony.

In the end, the contest drew over 15,000 votes from around the world, promoted Columbia College Chicago’s profile within online communities, and highlighted Columbia’s online student community to existing and future students. Out of over 150 entries, the top three students took home a portion of $10,000. The winning image was turned into a permanent outdoor display that will forever hang outside of Columbia’s theatre building. Want more? Check out the Expose Yourself Competition Overview. 

AMERICOR MORTGAGE

Americor Mortgage/Vacation Finance is a mortgage company headquartered in Birmingham, Michigan. As a Marketing, PR, and Graphic Design Intern, I designed and produced the company’s 2009/2010 direct mail campaign, generated leads through industry partnerships, managed presentation materials for sales representatives, and redesigned the company’s logo. 

GRAPHIC DESIGN

In addition to serving as Vice President of Communications for Columbia College Chicago’s Marketing Association, I enjoyed volunteering as a graphic designer for Columbia College Chicago’s chapter of Amnesty International, and in group projects such as Jane Canepa’s Special Events and Promotions Class, Mark Perlman’s Sports Public Relations and Marketing Class, and J Robert Park’s Copy Writing & Pop Culture Class.  

RESIDENCE LIFE

Residence Life is Columbia College Chicago’s branch of student housing. As a Resident Advisor, I juggled administrative duties such as weekly reports, occupancy reports, program reports, and evaluation reports while coordinating and facilitating six social events per semester. I personally served 37 residents as a community builder, counselor, advisor, disciplinarian, mediator, and ombudsperson. Working with a team of three other Resident Advisors, I created the graphic design elements (above) for our most successful program, SNICK Night. At a time when the average attendance of a social program was three people, the SNICK program drew over 100 and went on to be the most successful program in Residence Life that year. 

CHICAGO STEEL

The Chicago Steel Hockey Team is a USHL hockey team based in Bensenville, Illinois. As a Marketing, PR, and Graphic Design Intern, I maintained accurate files and documentation, assisted presentation at weekly community events, designed the team’s 2008/2009 arena presentation (above), lead and educated customer on arena tours, and executed weekly game day operations such as silent auctions, intermission activities, and the customer service booth. 

WRITING

Writer’s Archive

Spring 2010
Registration for Industry Night 2010 Now Open
Columbia College Chicago, Student Communications


Summer 2009
Student Profile, Julie Atty
Columbia College Chicago, Creative & Print Services


Summer 2009
New Student Convocation
Columbia College Chicago, Student Communications
The Loop


Summer 2009
Take Your Pick of Summer Deals
Columbia College Chicago, Student Communications
The Loop


Summer 2009
Experience The FYE Program
Columbia College Chicago, Student Communications
The Loop


Summer 2009
Nine Principles
The Loop, Contributing Writer


Summer 2009
Media Policy
Making Media Connections Workshop, Scribe


Summer 2009
Branding Bliss
Making Media Connections Workshop, Scribe


Spring 2009
Expose Yourself Marketing Tool Box Website
Columbia College Chicago, Student Coordinator
Expose Yourself Competition (colum.edu/exposeyourself)


Spring 2009
News Release, Columbia Pays for Talent
Columbia College Chicago, Student Coordinator
Expose Yourself Competition (colum.edu/exposeyourself)


Spring 2009
News Release, Columbia’s First Online Competition
Columbia College Chicago, Student Coordinator
Expose Yourself Competition (colum.edu/exposeyourself)


Spring 2009
CCMA Annual Report
Columbia College Marketing Association, VP of Communications


Winter 2009
AMA Collegiate Connection
Columbia College Marketing Association, VP of Communications


Fall 2008
CCMA Chapter Plan
Columbia College Marketing Association, VP of Communications


Fall 2008
John King’s Oral History
Library of Congress, Veterans History Project
Oral History: The Art of The Interview, Dr. Erin McCarthy